What do you do? »We provide software and systems that capture market intelligence in emerging markets using cell phones.Our service provides automatic protection against counterfeiters. By providing you with a comprehensive anti-counterfeiting strategy for cash-based societies, we help maximize your brand's value and safeguard it against future erosion. Why does it matter? »Brand and product pirates in emerging markets pose a significant risk to legitimate manufacturers, leading to brand degradation, decrease in sales, consumer purchasing apprehension and exposure to lawsuits.Over $500 billion in counterfeit products are traded yearly, depriving genuine businesses of significant revenue while compounding the job of government enforcement and regulatory bodies. |
How does it work? »We've designed technology specifically for emerging markets. Using any cell phone, your customers can text message an item-unique code and get an instant response confirming your brand's genuineness. You can then send highly relevant targeted offers to your consumers right at the point of sale, a world-first innovation by Sproxil. Brand owners can also:
Who can benefit? »Sproxil's solution provides numerous benefits for governments, drug regulators and law enforcers, industry and professionals, foreign donors, foundations and non-profits, telecom operators and consumers. |
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New! NAFDAC Pilot Results.
See how our Mobile Product AuthenticationTM technology can boost regulatory efficiency, protect consumers from fakes and enhance your product's brand loyalty. Click here
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